This fast moving half day interactive workshop provides skills in innovation, lateral thinking, creativity and the management of the innovation process.  It will be stimulating, challenging and motivational.  Designed for digital, creative and new technology industries; you will learn practical toolsets and techniques from presentation, exercises, and best practice case studies that can be put to immediate use. 

Course Content Includes: 

• The 4 types of Innovation
• The 5 stages of the Innovation Process
• The Creativity and Innovation Toolset
• Exploiting new markets for your ideas using the power of Innovation Marketing
• Developing and Delivering your Innovation Action Plan
• Measuring your Innovation – an Introduction to Innovation Metrics

We expect places to go quickly for this event – so they will be allocated on a first come, first served basis. If you’d like to know more please call 0121 200 0910 or email innovation@bcguk.com.

Date - Wednesday, 20th January 2010
Times - 09:00am - 1:00pm 
Venue – Serious Games Institute, Coventry
Cost – FREE (Typical value £295 per delegate)

The Innovation Advisory Service is designed to provide innovation support to eligible businesses within the West Midlands. There is also in depth consultancy assistance offered in the workplace to pinpoint key steps that can be implemented to facilitate the development and commercialization of new products or services. A match-funding grant of up to £7,500 is available to businesses to implement consultancy recommendations.